Here we’ll talk about the one you’re more likely aware of and already used to: Adobe Photoshop. You can create an animated GIF using a variety of different types of software.

More than likely, this animation will be an animated GIF.Ĭheck out how Monica Vinader uses a GIF in their email to show off their products: In email marketing, it’s now not uncommon to see some animation in email content. GIFs are everywhere from social media to news websites, thanks to websites like GIPHY. In fact, despite the short length of each one, GIPHY reports that about 2 million hours of GIFs are viewed daily on their website. The animation type can vary: They can be scenes cut from videos or slideshow style animation featuring multiple still frames of different images.Īnimated GIFs have risen in popularity on the internet. What is an animated GIF?Ī GIF is an image file, like a JPG or PNG, but a GIF can contain animation. Plus you’ll learn why they’re a perfect alternative to video in your emails. In this post, we partnered with an awesome email geek, Jaina Mistry to walk through the process of creating and optimizing animated GIFs for your email campaigns. But as with many things in email, creating animated GIFs specifically for email requires a few thoughtful considerations.

Because video in email still isn’t supported in every email client, animated GIFs are a great alternative if you want to add moving content to your emails.

An animated GIF is a great way to bring some life to your emails, to delight your readers with something fun.

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